FRONTLINE DEFENCE is
your best choice to reach planners, facilitators and decision-influencers in Canada’s defence sector. FrontLine Defence is recognized as an information leader in this sensitive industry.
We offer three unique options for advertisers to connect with this dedicated low-profile community.
Our advertising representatives can help you combine an effective promotional package that best suits your needs.
Advertise your company, its products and services in Canada’s most respected defence magazine. Gain exposure to influential government decision-makers, military leaders and industry executives.
Contact us now to request a pdf Media Kit including Advertising Rates and Editorial Themes. sales@frontline-canada.com
Contact the Publisher Beacon Publishing Inc.
2150 Fillmore Cres
Ottawa ON K1J 6A4
613-747-1138 info@frontline-canada.com
FRONTLINE DEFENCE is your best choice to reach planners, facilitators and
decision-influencers in Canada’s defence sector. FrontLine Defence is recognized as an information leader in this sensitive industry.
We offer three unique options for advertisers to connect with our readership.
PRINT SPECS Line Screen: 133
Preferred format: High Res pdf,
Photoshop (eps), Illustrator (eps)
Fonts: all fonts embedded (or outlined)
Colours: CMYK
Trim size: 8.25" x 10.75"
Live area: 8.0" x 10.5"
Bleed size: 8.75" x 11.25"
Crops: not necessary
Print process: Web offset
Stock: coated or matte
Binding: Saddle stitched
AD SIZES (w x h) Trim size (cm): 21 cm x 27 cm
Trim size (inches): 8 ¼" x 10 ¾"
Live area: 8 x 10 ½"
Full Page w. Bleed: 8 ¾" x 11 ¼"
DoublePgSpread trim* 16 ½” x 10 ¾"
2/3 vertical (2 col.) 4 ¾" x 9 3/8"
2/3 v. bleed* 5 ¼" x 10 ¾"
1/2 island 4 ¾" x 6 ½"
1/2 island bleed* 5 ¼" x 7 1/8"
1/2 horizontal 7 ¼" x 4 ½"
1/3 square 4 ¾" x 4 ½"
1/3 vertical (1 col.) 2 ¼" x 9 3/8"
1/3 vertical bleed* 2 ¾" x 10 ¾"
1/3 horizontal 7 ¼" x 3 1/8"
1/3 banner bleed* 8 ¼" x 3 1/8"
1/4 horizontal 4 ¾" x 3 ½"
1/4 banner bleed* 8 ¼" x 2 ½"
1/6 vertical 2 ¼” 4 ½"
DELIVERY File transfer: email, ftp site, CD Mailing address: 2150 Fillmore Cres Ottawa ON, Canada K1J 6A4 Telephone: 1-613-747-1138
EDITORIAL CALENDAR 2009 #1 : Air Force #2 : CANSEC #3 : Industry Special / Army #4 : Future Forces / Navy #5 : Global Forces / UAVs #6 : Simulation
DISTRIBUTION Print Run: 14,000 (Controlled Distribution) • Defence Industry: 39% • Members of Parliament and the Senate, Ministers and govt decision-makers: 26.5% • DND & Military: 23.5% • Diplomats: 2% • International: 4% • RCMP: 2% • Conferences: 1.5% • Retired: 1% End-User Readership: est. 45,000
CONTRACT REGULATIONS
a
Space reservations will not be held without a signed insertion order.
b
FRONTLINE Magazine requires written cancellation notice ten business days in advance of confirmation date. Cancellations are not accepted after that date.
c
All advertising copy is subject to approval of the publisher.
d
Advertiser and advertising agency assume liability for all content (including text, presentation and illustration) of advertisements posted and content of web site linked to advertisement, and also assume responsibility for any claims arising there from against the publisher. FRONTLINE Magazine does not assume any liability for the content of other web sites that are hyperlinked from the advertiser's web site.
e
Accounts payable in U.S. (USD) funds, unless otherwise stated.
f
Advertisers and advertising agencies agree that FRONTLINE Magazine shall be under no liability for their failure, for any cause, to insert an advertisement or brochure or business reply card.
g
Rates are subject to change without notice.
h
Street dates subject to change without notice.
PRINT PRODUCTION SCHEDULE 2009**
CONFIRMED
MATERIAL
STREET
1
JAN/FEB
10 DEC
30 DEC
20 JAN
2
MAR/APR
20 FEB
02 MAR
16 MAR
3
MAY/JUN
17 APR
30 APR
15 MAY
4
JULY/AUG
16 JUN
22 JUN
07 JULY
5
SEPT/OCT
14 AUG
21 AUG
09 SEPT
6
NOV/DEC
13 OCT
20 OCT
06 NOV
** Schedule dates subject to change
TESTIMONIALS “We heard about your magazine from one of our suppliers in the US. They do a huge personal lighting business down there with SAR, FBI and Firefighters and asked us to look into advertising in your magazine.” Dan Hobbs, Whitmore & Hobbs Emergency Technologies (BC, Canada)
“As an advertising agency, getting to know the Canadian market of homeland security strategy is essential. When I read Frontline Security I don't feel I am reading a public relations release – it is an informative publication.“ Eran Gafni, Mimsar & Shifrin (Israel)
“As the Vice Chair of the US Partnership for Critical Infrastructure Security (PCIS), I find FrontLine Security one of the few ways to keep up with critical infrastructure issues facing our neighbor to the north. As we work together toward increasing the resilience of our Critical Infrastructures, I look forward to seeing more key issues, solutions, and initiatives illuminated in your pages.” – Ken Watson, Critical Infrastucture Assurance Group, Cisco Systems (USA)
ON-LINE PROMOTIONAL SPECS Top banner ad: 664 x 90 pixels
Left column1: 186 x 115 pixels
Left column2: 186 x 230 pixels
Middle column: 434 pixels x 90 pixels
Right column1: 300 x 250 pixels
Right column2: 300 x 100 pixels
DELIVERY Send via email
POSTING PERIOD Quarterly rate periods
FORMAT gif or jpeg, can include HTML links
RATES Contact Us
PROMOTE WITH VIDEOSpice up your marketing strategy with video! Communicate real value to your customers in an exciting new way. FrontLine's Video Production Services can help you advertise your special capabilities with dynamic, informative and engaging video clips. We can develop new rich media content targeted specifically to this critical sector, and produce 3-5 minute high resolution video packages for many possible promotional scenarios.
• Video Whitepapers: Our professional staff will collaboratively prepare a multi-media video whitepaper for posting on the web. We can combine photos, voice-over, printed text and video clips for a professional and fast-paced product. Our video whitepapers inform the FrontLine audience on important issues, technologies and services that will have meaningful and direct impacts on the planning and crisis response industry. FrontLine magazines are highly respected for providing objective, unbiased information to its readers. We will work with you to ensure that the media created is written to address issues from the reader’s perspective. You will, in effect, be sponsoring valuable new content that will be distributed to our readers.
• Product Profiles: Do you have a new and innovative product? Our marketing experts can create a professional and informative video to promote your new product or service.
• Company Clips: We will interview key personnel to highlight your company's success, use photos or take footage of your facilities, incorporate existing video or take new footage of your special expertise at work.
• Conference Videos: FrontLine can video highlights of your conference. We combine presentation highlights with interviews of key people in an engaging overview of your event. This can provide a valuable reference tool, plus draw potential attendees for future events.
We promote it: We will promote your new video directly from our site, and submit it to as part of the FrontLine series of videos on YouTube. You will also be able to post it on your own web site, and take it on disk for presentations and/or handouts. To fully engage FrontLine's print reader, we will add a special reference to the video link in our print edition. The video link can be accessed directly from your ad in the digital magazine.
Timing: Typical turnaround is from 8-10 weeks. This can be sped-up under certain circumstances, and may take longer if we have to go out in the field for additional footage.
Working Together: We collaborate with you to create rich media (flash, video and animation) content that is topical, relevant and that addresses specific issues that are important to our readers. This exciting new tool provides an exceptional method of promoting your innovative value.
How it works: Here is a quick overview of how we work with you to build new content:
1
Select a specific topic. You work with our editorial team to determine a specific topic that you want to build rich media content around.
2
Create a script. Together, we develop a script for a 2 to 3 minute media presentation (length may vary).
3
Gather Assets. Determine what media assets (photos, video, etc.) you have, and what needs to be sourced to create the presentation.
4
Narration and Assembly. We develop the narration and audio track and produce the presentation based on the script.
5
Approval and promotion. Once approved, we post the content to our site and begin promoting the content to search engines, directly to our print and web subscribers and via our website. You may also place a link on your site.
Find out how we can help you get important messages to our readers.
